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Someone in my MagicMethod Telephone Sourcing Training group just asked me, "I am now in Module 5, Section 3. You have some really great things to share in Module 4 and 5 that I'm glad I am able to learn about. Getting the annual subscription to your course was sure the way to go.
I started my own research/name sourcing company last year and I am going to step up my efforts for business development for it. I believe I read something about this in one of your modules but can't remember which and am having trouble finding where I read about it to refresh my memory.
For business development do you recommend targeting Corp HR more than TPR or recommend targeting each about the same? Would you agree that targeting Corp HR would probably result in more business though? Thank you."
How would you answer him? This is what I said:
Target both. Both will bring you business. I talked about starting my own sourcing business back in 1997 in Module I, "How I Became a Names Sourcer" and also again in Module V, in the lesson "Remember, I was fired!"
In a nutshell, here's what I said in the last:
...Suddenly I started to notice my workload lightening. Instead of a daily stream of "new jobs" in my email...I began to see maybe two or three a week. This went on, as I recall, maybe a month or so and then they stopped coming altogether. My chagrin turned to panic as I realized the party was over.
I never did hear the words "You're fired," from the company but I did get some blowback on payment on the last couple jobs. "The names weren't right; we reassigned the job to another researcher," was about all I heard as far as actually being notified I had been fired. But fired I was ? I had no more work. I was bereft.
My bereavement lasted just a short time. I had come to rely on this work to fill much of my waking hours ? I was happy doing the work ? it was challenging and engaging and I was learning about all sorts of things. This last part is the part that had me in its stranglehold grip ? I could not give up the pleasure I was receiving from all the new-found knowledge. So I did what all addicts do when a supply dries up ? I went looking for another source. And I found it. Here's what I did.
I knew that many of the names I was sourcing were being resold to recruiters ? many of them to the recruiting departments of the big names in high tech out in California's Silicon Valley. They couldn't get enough and their thirst appeared to be unquenchable.
I wasn't sure I was ready to step into that big time (and I was hesitant about "competing" with the man who so graciously introduced me to what became, for me, a lifeline) so I did the next best thing ? I collected emails of as many third party recruiters as I could find and I started an email campaign. Something to the effect:
"Hi, my name is Maureen Sharib and I'm a names sourcer. I can telephone names source for you people with the titles you need to fill your hard-to-fill positions. Call me at 513 899 9628 or email me at maureen at techtrak.com. I'd love to be of service to you!"
It was like feeding honey to bears. Within a day or two, one person called and sent me work. Then two people, then three. Within a year I probably had half a dozen customers who were keeping me busy. Then they started to "share" my name with others and it just snowballed from there. That was about nine years ago. I have never been wanting for work and my business has continued to grow every year except 2002, and that being the year on the heels of 9/11. Business began to rebound in 2003 and has tripled as of this year. I could not be happier nor could I be more grateful.
By the way, I learned my lesson from my "firing" experience. I tightened my belts and kicked it into high gear. I embraced the fact that I had screwed up and almost lost the opportunity of a lifetime. I decided that would never happen to me again. I became very good at telephone names sourcing. Every day, with practice, I get better.
Target both!
Our goal is to save you time and help you succeed.
Maureen Sharib is a seasoned telephone names sourcer, names sourcing since 1997. She and her husband Bob own the names sourcing firm TechTrak.com and Maureen telephone-names sources daily as well as teaches telephone-names sourcing in her online telephone names sourcing course "The Magic In The Method." She can be reached by email at Maureen at techtrak.com or by phone at (513) 899-9628. Maureen will come on-site to your company to teach telephone names sourcing to your sourcers. http://www.techtrak.com/magicmethod/onsite_training.htm
I can also be found here at the new networking site, Naymz. Be sure to check out my "other groups" while you're there! http://www.naymz.com/search/maureen/sharib/239854?utm_source=profile_visit_notification&utm_medium=email
Learn telephone names sourcing techniques that work! http://www.techtrak.com/magicmethod/magicmethod
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