I heard it from several attendees at #SocialRecruiting summit - "I'm hoping to build a case to bring back to my company." That is the mantra of an employee playing it safe. One of the speakers, Fred Wilson, a venture capital investor in twitter, indeed.com, meetup.com and others, suggested going rogue.  He did state that you need to be mindful of laws and other legal compliance issues.
Some people are early adopters and others are not. Why are some people and companies early adopters and other not? I think risk tolerance is a big reason. People that are riskier (innovators) are willing to try new things, these people know that sometimes the new things they try will completely fail, but sometimes the new things will be BIG homeruns. Those that play it safe all the time will have less failures, but will also miss out on the early and most rewarding gains and advantages.

Going rogue is about trying something new and different and doing it outside the traditional risk level of the organization. But, with a policy like one-third of time and budget goes to trying something new and innovative and two-thirds of the time and budget to proven strategies and tactics, companies and individuals can avoid the sticky messes that develop with going rogue. I believe some research and homework helps, just avoid research and analysis paralysis.

Social media - social networks, blogs, wikis, video sharing sites, etc... are often considered rogue activities. John Sumser talked about the "technology adoption curve," I view this concept as the "rogue curve," the earlier in the curve you are the "roguer" you are....

Social media is largely an open and public discussion. Social media opens organization to new levels of direct dialogue with customers and jobseekers. In the past, companies could hide behind mail, email and the telephone, with little risk if you ignored correspondeances. Now, with social media, avoiding blog posts, "wall" posts, tweets, comments, video posts and other forms of contact on publicly available forms can have negative consequences. Sodexo, Microsoft and RSM McGladrey representatives were on a panel that discussed their social media strategies and their perspectives on candidate engagement. Here's each one's response.

Here's the video:
Sodexo Candidate Engagement - Kerry Noone

RSM McGladrey Candidate Engagement - Ben Gotkin

Microsoft Candidate Engagement - Heather Tinguely