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Is it the Year of Mobile Recruitment? Not! follow this blog post

posted by on March 9, 2009

One of my RSS feeds recently picked up on a twit from @mjob, it is: "Unleash the �??3rd Screen�?? Recruitment Video: Michael Marlatt of RecruitingCloud.net has uploaded a video onto You.. http://tinyurl.com/cl4km3 View article..."

 

This video is flashy and sounds like the reason for why mobile recruitment 'has' arrived.

 
This video is flashy and sounds like the reason for why mobile recruiment 'has' arrived.

Unleash the �??3rd Screen�?? Recruitment Video

I agree that some day people will use the 3rd screen (TV is screen one, PC is screen two) as a much bigger part of their recruitment and jobsearch.  Just not this year, for three reasons, 1) Mobile Data plans are expensive 2) 3rd screens are small and 3) budgets.  I just don't see many companies spending money on WAP sites, mobile SEO, etc... in 2009.
 

Video on mobile devices is still in its early stages, but 2010 could be a better year for mobile recruitment.  For now using and/or improving your use of TXT messaging to communicate with candidates will be the most important thing a company should focus on.  When budgets are tight, there are better was to get and ROI then to spend money on a WAP site (WAP is a site format specifically for size of a mobile phone) .

 

 
    

 


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  • 1 point 7 months ago

    Hi Ernest,

    Thanks for picking up on my video.

    Just to clarify for others who may also be wondering, the video was never intended to serve as a mobile "how-to" or "mobile recruiting anthem". I designed it for fun, nothing more. Anyone over-analyzing the video is clearly reading too much into it. Bottom-line,...if people enjoyed watching it, then I've accomplished my goal.

    Now, regarding your point on whether 2009 will be the year of mobile. There are three key points I would like to make...

    1. I agree, I don't believe mobile will hit a tipping in 2009; however, I do believe that each month/year that passes - we nudge a bit closer to fully realizing the advantages of mobile marketing. With regards to the use of mobile marketing campaigns in the U.S., we often hear cases of mobile marketing being used at the campus recruiting level but rarely hear or see evidence of this at the experienced-hire levels. If it is taking place, it�??s not being widely publicized within the general recruiting population. This is precisely the reason I am trying to help draw attention to this topic.

    2. My passion in mobile stems from the fact that I have personally used it as part of recruitment strategy at a number of previous employers including Deloitte, Capgemini, Microsoft, and now Hewitt. There is a great opportunity for us to have a positive impact through sharing our experiences. As such, I am trying to share my previous experience to help others realize mobile�??s potential as a viable channel for connecting with the "experienced-hire" market.

    3. Yes, there are clear challenges that need to be addressed. The issues you have referenced above are being addressed, particularly as it relates to helping companies (employers) build out mobile-enabled sites. One such company is MobiThinking. They are dedicated to helping educate companies on the value of creating a �??.mobi�?? �??ready site (see more here -> www.mobithinking.com).

    Clearly, we still have a long way to go before we achieve mainstream adoption in the U.S. It will take time for mobile to completely �??bake�?? within the recruitment industry before we begin witnessing its success within the experienced-hire arena. I'll be the first to agree that as a standalone solution, mobile is not the answer. A fundamental key in executing a successful mobile campaign is remembering to adopt an integrated approach. If we consider leveraging mobile campaigns in parallel to our efforts in print, media/video, digital web (social media), podcasts, radio, TV, etc., mobile recruitment can offer a solid competitive edge.