Recently there was an article written on ERE about the use of video globally, you can find this article at: Monster Extends Video Branding To Its Sites Worldwide. It would be interesting to know if the video is in native languages, sub-titled, or just English. I've learned that in global advertising (which an Employer Branding or Job-Branding video is), local cultural nuances may need to be considered.
I checked one of their international sites, jobkorea.co.kr, and did find some videos, not sure if these are Employer Branding Videos or other content, see: http://www.jobkorea.co.kr/List_Gi/GI_onair.asp. But they were interesting to watch (it was kind of like the experience when you watch Telemundo and don't really understand but watch anyway). These videos and product might have been their prior MNST acquiring that job board. Broadband penetration in South Korea is higher than the U.S.
In General, video educates by providing insight into the company and job, allowing candidates to make be choices before just applying blindly. I'm sure more job boards will be offering video branding. Even if your job board doesn't offer custom video solutions you can usually work with a 3rd party vendor like Maddash, CareerCorner, CareerBuilder or other video producer to create the video and then just add a link in your job posting. Like a hyperlink like this: "watch our job branding video" or the actual link like this: http://www.virtualjobshadow.com/clients/bh.htm, that then plays the video in a custom branded video player (Flash video or Windows Media video is best) you can also embed the video on your career site like at: http://www.aramarkcollegerelations.com/career-videos/intern-1.
