My daughter, all of 14, brought home a New York Times best seller the other day entitled,--I kid you not -- "Skinny Bitch: A no-nonsense, tough-love guide for savvy girls who want to stop eating crap and start looking fabulous!" The book is so hot that the authors immediately wrote a follow-on cookbook entitled Skinny Bitch in the Kitch, which, when the feminist in me is done being enraged, I find pretty funny.
So what does this have to do with recruiting? Everything. (Stay with me for a moment.) SB pretty much is a vegan rant that, for a number of chapters, is designed to gross out the reader by comfronting us with the often cruel consequences of eating food with faces -- something we generally don't like thinking about. The authors vividly describe slaughterhouse practices and the vagaries of eating rotting carcasses. In doing so, the extol the virtues of eating vegan . ..how healthy, caring, and skinny one will be if you'd just rule out meat and dairy.
My Katie read passages of the book aloud to me. In response, to encourage her new-found teenage idealism and previously unheard-of commitment to eat her veggies, I agreed to try vegan with Katie with the New Year. A meditation on the theme "we are what we eat".
Which brings me to recruiting. Recruitment is a kind of consumption. Companies that hire great talent that is also good (ethical, caring, inspiring to be around) will attract the same, whereas crummy, unethical, peevish, beady-eyed leaders attract similarly uninspiring talent.
Therefore, search firms ought to decide what team they want to recruit for . . .employers-of-choice (also known as Best Companies to Work For) that do a better job of treating their shareholders, employees, communities, and the planet right . . .or employer that lack distinction.
Of course, we define ourselves by the company we keep. As recruiters, we define companies by the company we keep. One can choose the upward or downward spiral. SB recruiting means you intend to thrive by taking the high road. You'll not only be successful, but in the eyes of those around you, you will look mahrvelous!
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