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How to measure blogging follow this blog post

posted by on April 4, 2008
Yesterday, I've written a small comment to one of Scott Axel's Fresh Meat posting here on ERE.
He was wondering why some many people are blogging. And how does anyone find time to read all this stuff... Truely food for thought.
 
But I was wondering: how do we actually measure success of blogging? And what does that mean?
Surely, some bloggers just like like to share some thoughts and that's it. But others (like myself) hope that there might be something else that comes out. And no, I don't mean hard cash. (well euh, not necessarily, that is... ;-). The hard part is: I don't really know what should come out.
 
Maybe the first question should be: What do I want it to do? What are my intentions? ... generate traffic? ... broadening my network? ... exchanging information? ...
 
I've been reading some blogs lately, and I believe that some of them are truely inspiring. Others... well euh... not. 
 
Just another mental note: generating content at an increasingly high speed... In 10 years time, how will we "store" all this data, and how will our over-consumed brain be able to cope with all this irrelevant data?
 
Anyway... I do need to make some phonecalls now.
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4 comments

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  • 1 point 19 months ago

    Steven, I'd be curious to hear some of your findings once you've tracked the results a bit.

    cheers,

    Claudia

  • 1 point 19 months ago

    Well, as I've just started this blog. I will consider it to be an experiment: I will keep this blog for a period of 6 months. And then, I will the evaluate what I actually got out of it. I know that this is a very narrow way of looking at blogging, but let's also consider the other things I could have done instead...

    I will make myself a simple ROI spreadsheet, where I will keep track of a number of things: - time spend on writing posts and comments (on weekly basis) - numer of posts and comments made - number of new contacts that are actually adding value to my job as professional recruiter, consultant and sales manager - number of feedback/comments where people hint that things I've written or posted actually matter to them - if possible, the actual money this generated (hiring people, new sales leads, etc.). Although I believe that this will not be really worth the effort. But hey, if we look at ROI of blogging, than this is truely an element to consider.

    I will also consider my membership of network-sites such as linkedIn and Facebook.

    Any other suggestions?

    If this works out, it may even grow to a really interesting study, not only for myself, but also for other colleagues or people working in the industry.

    Anyway, I'm also very busy working on some difficult assignments. So ... off to the phone again ;-)

    Steven

  • 1 point 19 months ago

    I would love to know how people have time blogging. I don't have enough time with 8 - 10 ongoing open jobs to blog. It is Friday night and I am finally taking a breath and just happened to see this . I work from my home office, and I sometimes don't have time to make lunch for myself. Between searching the job boards, researching, and interviewing , I would love to know what Blogs would benefit me as a recruiter, I mean truly benefit me . Thanks Rochelle

  • 1 point 19 months ago

    It is early morning (and I'm still working through my first cup of coffee), but I love the questions posed here because they started a whole string of new thoughts for me. For years as a recruiting manager I looked at source of hire primarily as a way to develop and manage channels for candidate flow; this is the first time I've considered it as a time management gauge for recruiters. If I'm clear about where the results are coming from on a macro level, I can make better choices about how and where to spend my limited time on a daily basis -- and suddenly social networking has a clearer ROI for the business. Very interesting. Thanks for taking me there, Steven!