(from the August Colloquium newsletter - Bellwether)
Social Networking, Reputational Risk and the Workplace
Deloitte's 2009 Ethics & Workplace Survey suggests that many corporate leaders believe that there is a "great reputational risk associated with social networking."
Apparently 74 percent of those surveyed believe: "it is easy to damage a brand's reputation via sites such as Facebook, Twitter, and YouTube."
As a result, "60 percent of business executives say they have the "right to know" how employees portray themselves and their organizations online."
Maybe they do have a right to know how their organization is portrayed but we believe a growing % of employees do not agree with them - particularly about the personal side of that portrait.
