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Building a Brand: Picking the Right Demographic follow this blog post

posted by on July 14, 2009

John Zappe's excellent article today (July 14) about how a jobboard has built its brand has many lessons.

I originally saw these ads on a New Zealand Recruitiment social network (Recruitment 2.0 Asia Pacific built by Paul Jacobs) a couple months ago and howled but didn't see the relevance until now.

First, check out a Youtube snippet of Chef Ramsey from popular restaurant reality show in the UK humiliating a local cook. I can only bear to watch part of it.

Then, contrast what you just saw with a typical but similar scenario (#2) of Little Gordon.

Finally, if you can get over the schock of hearing what looks like an 8-year old swear like a...pompous chef, you are ready to read John Zappe's article and how these ads have catapulted one job board to another level. 

Now if we can just link to some employer results. sigh

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  • 1 point 4 months ago

    Ahhhh...reminds me of the agency days when the owner would go on an "f bomb" yelling crusade if someone sent a resume to a hiring a hiring manager instead of setting up an interview time first.

    Imagine if Gordon Ramsey was a staffing leader at a large company....I'd watch that reality show.