The following is from our CareerXroads July Update. We've had significant response
Best of the Best
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While the attention of the staffing paparazzi is focused on the wows of the darling-of-the-moment, Microsoft has reinvented how the web can be used to build positive relationships and engage a new generation of prospects.
Microsoft has been listed by us ( CareerXroads' Top Ranked Websites for 2008) as among the 25 best corporate staffing web pages that we rank each year from the Fortune 500 list published in April. (We then presented these firm's best practices in our session at SHRM's national conference in June). This year Microsoft is arguably one of the firms at the top of the list.
Why highlight Microsoft? The reason is that a half- dozen, cross-referenced, career-related micro-sites - some carefully crafted, some organically grown and a few inserted to fill critical gaps - have been quietly launched and/or integrated with their Careers site. Microsoft may arguably be the most transparent firm on the planet. You just have to know where to look - and that is getting easier and easier to do.
The beauty of this suite of sites from our perspective is that they a) are all interlaced within a careers theme, b) cross-reference one another c) focus on specific target audiences, and d) have solid interactive elements i.e. 2-way communication, engaging graphics, video, etc.
A sampling of the new and the old(er) include:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
While the attention of the staffing paparazzi is focused on the wows of the darling-of-the-moment, Microsoft has reinvented how the web can be used to build positive relationships and engage a new generation of prospects.
Microsoft has been listed by us ( CareerXroads' Top Ranked Websites for 2008) as among the 25 best corporate staffing web pages that we rank each year from the Fortune 500 list published in April. (We then presented these firm's best practices in our session at SHRM's national conference in June). This year Microsoft is arguably one of the firms at the top of the list.
Why highlight Microsoft? The reason is that a half- dozen, cross-referenced, career-related micro-sites - some carefully crafted, some organically grown and a few inserted to fill critical gaps - have been quietly launched and/or integrated with their Careers site. Microsoft may arguably be the most transparent firm on the planet. You just have to know where to look - and that is getting easier and easier to do.
The beauty of this suite of sites from our perspective is that they a) are all interlaced within a careers theme, b) cross-reference one another c) focus on specific target audiences, and d) have solid interactive elements i.e. 2-way communication, engaging graphics, video, etc.
A sampling of the new and the old(er) include:
- Microspotting: This popular blog is actually a microsite archive of interviews with interesting characters and their equally interesting views who all work for the "Empire." Ariel Stallings is a most unlikely part-time Microsoft employee devoted to finding and interviewing her colleagues. Read her bio and you will understand her appeal.
- Hey Genius: If a career exploration medium that is a cross between Marvel comics and 2nd Life appeals to your curious side (and that would mean you are likely a bit unusual) you will get this site's hold on the coolness factor. This is an award winner.
- Microsoft Jobs Blog: Published since 2004 and edited by Gretchen Ledgard this site offers a public face for several Microsoft recruiters. The blog is designed to engage those "who are thinking about applying for a job at Microsoft, already in the interview process, or just curious about we have to say." Other blogs of well known recruiters like Heather Hamilton's, One Louder, also offer the personal views of Microsoft's recruiting gatekeepers. This is a powerful opportunity for anyone getting serious about applying.
- View My World: This micro-site is Geek heaven for anyone looking to see the inside from someone like themselves. The site proclaims "this is a candid view of what it's like to be a techie at Microsoft, from those of us who actually are" and it delivers. The videos, audios and text offer a rich view found nowhere else.
- You at Microsoft: This is the newest of the career micro- sites and it's a deep dive into Diversity and Inclusion. We think it can be improved but it is already a step beyond nearly everyone else.
- Workin' It At Microsoft: This is Microsoft's Facebook page and, like other firms using this medium (such as EY, Deloitte, Yahoo, etc.), it is an experimental playground to brand and link a company's careers content.
- Microsoft Careers: And of course the standard (or in this case not so standard) Corporate Careers pages. Starting with a global landing page, seekers can navigate to locations, specialty careers, open positions and much more.
The bar has been raised.
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