There is no doubt that there is change in the air.  We’ve all recently experienced a change in government, a change of season and lots of changes in the senior care market.  For the time being, in fact, change is the only constant we can reasonably expect since there are surely more changes ahead of us.  What does all of this mean to our work in support of our clients?

As I have observed the most well-managed long term care and assisted living businesses over the past several months I have seen a couple of things that they have in common.  First, they embrace change instead of running from it or being confused over why it is happening.  This allows them to adjust their operational and financial strategies to meet evolving markets head-on.  The second is that they view change as opportunity.  But more than just that, they take advantage of those change-driven opportunities.  No matter if we are talking administrators, directors of nursing, finance directors or marketing directors, the current high performers are not basing their activities on the former status quo and complaining, but instead have rolled with the changes and adjusted their strategies.    

What are the implications for recruiting firms that support the senior care industry?  I think they are simple and significant.  If we adopt the mind-set that our best managed clients have it will serve us and our clients well.  Our firm is very busy right now but we are not doing nearly as much business with the firms that were our primary clients two years ago.  Our current primary clients have rolled with the changes and are building their businesses in anticipation of future changes that are sure to arrive.  How are you adapting to change?