Should the FTC hold bloggers accountable for what they write?
Here is the link ( http://wp.me/p4HrB-Rr ) to today's Procurement Insights Post regarding the following news release:
"Independent bloggers who fail to disclose paid reviews or freebies can face up to $11,000 in fines from the Federal Trade Commission, according to revisions to the agency's "Guides Concerning the Use of Endorsements and Testimonials in Advertising" published Monday.
This marks the first time that the Guides document has been updated since 1980."
What are your thoughts?
Should the FTC hold bloggers accountable for what they write? follow this blog post
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Caveat Emptor! I'm a fan of disclosure but not of requirements to do so. The description for disclosure written by the FTC will eventually run to 100 pages and support 5 families who could make more of a difference by working at something else.
Anyone recommending a product or service should feel obligated to say "no conflict" or describe the conflict- i.e."I sit on their advisory board" etc., etc.
Anyone reading a product or service recommendation (or critique) and NOT seeing a disclosure of some kind should immediately note the red flag status of that commentary.
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This is really targeted to mommybloggers who get tons of stuff for free but fail to disclose the relationship when they review products. I attended BlogHer09 and the membership has some interesting insights if you search thru the site.
