In recruitment advertising, a lot of money is spent on things like search engine optimization and marketing, job boards, banner advertising on industry sites, email – etc. Online advertising is key to your ability to drive qualified candidates to your site. Investing in these programs is an important part of your success as it casts a wide net to attract qualified prospects.

Yet too often, the people who come to your site leave without delivering a resume or an application – Statistics tell us that most resume and application activity happens during work hours. So what happens when a boss or coworker ...

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I don’t know about you, but I need a dose of good news today. I’m tired of hearing all the negative news stories and terrible stats…so I’ve compiled a list of top 10 articles I’ve read recently that highlight some good economic/recovery/job growth news and make me feel optimistic. While not every article is 100% positive, at least there are some signs of life after this recession. I hope they brighten your day a little bit too…

Top 10 Reasons to be Optimistic about Recruiting in 2010

10) Monthly Job Losses Coming to ...

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Dr. John Sullivan’s article in yesterday’s ere.net really struck a chord with me. “The Many Benefits of Social Network Recruiting: Making a Compelling Business Case”

Too often when discussing social media (Twitter, facebook, blogging) with clients and friends I hear the standard “obstacles” about how/why these type of “social” media outlets are just “time wasters” or “unproductive.” (Or, the real straight-shooters just say, “I don’t get it and I don’t want to get it.”). OK…sure, bury your head in the sand – I’ve always found a lot of success doing that—duh.

I ...

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Recruiting in the digital age is constantly evolving and it’s important to keep pace, stay focused and organized. Building relationships is all about communication. If you create a centralized area where your company, your employees and prospective employees can interact and keep in touch, you’ll remain ahead of the game.

Alstin Communications develops Career Network Landing Pages – a destination on the web that engages ‘job browsers’ while centralizing your digital recruiting footprint. Read all about it in this month’s iOnline.

Or, check out my latest blog post at blog.alstin.com or feel free to comment/discuss ...

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