Job postings remind me a little of profiles on dating sites: sure, all the information's there, and there's something (or someone) real behind the façade, but read enough and they all seem the same. Responsibilities, experience required, skills desired, cut-and-paste company profile ... boring, generic -- and did I mention boring?

In a sea of "long walks on the beach" job postings, when a company does something a little different -- like show some real personality -- the opportunity seems to leap from the screen. A little over a year ago, we mentioned the success we had with a series of job postings that contained pop cultural references to everything from Red Bull to Jon Stewart. Of course, not every role or company will be best served by such references -- but wow, what a difference it can make if a job posting is written in a tone and style that truly reflects the organization's culture. (The potential candidates who are turned off by the tone? Probably wouldn't be a good fit anyway.)

Who do you think is doing something different or taking interesting risks in their recruitment strategies? What job postings have caught your attention in recent months?