On any given day over the last few years, human resource professionals probably have read multiple articles about how important it is to match the candidate to the culture of the organization.  This is not an easy task.  Therefore, many HR professionals have engaged consultants that profess how much experience they have in recruitment marketing strategies and attracting the right talent to any given organization. 

In good faith, HR professionals have paid these consultants to help them conduct national employment campaigns based on the assurance that the advertising/marketing strategies will attract the right talent to their organization.  What many HR professionals never discover is that these consultants have never worked in an HR department; yet they put themselves out there on various websites and podcasts as an expert.  Caveat emptor, because these self-proclaimed professionals have never stepped in an HR office.  If you want to increase your odds of hiring the right talent for your organization, check out the credentials.