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"Engagement" & Recruitment follow this blog post

posted by on May 1, 2008

In the May 28, 2008 issue of TIME magazine, an article was published about employee engagement. The basic premise is that if you work toward ?engaging?  employees by   welcoming them, letting them know they are valued, asking their opinions, and generally making them feel they are an integral part of the company, they will be happier and more productive which will affect the bottom-line.

 

This has proven to be the case as multitudes of companies are now utilizing on-boarding to promote employee engagement and reduce turnover.  However, when does this ?engagement? start? 

 

I believe it begins with the recruitment of potential candidates. Recruitment is not just about telling candidates what your company has to offer. It is also about getting to know the candidates, asking them about themselves, understanding their values and goals and helping them recognize their alignment with the organization?s climate and culture.   

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  • 1 point 18 months ago

    Kathleen,

    Most would agree that the engagement process starts with the first contact between the candidate and the recruiter. The recruiter is laying the foundation for what the candidate thinks about the company. If the recruiter has done his job well, the candidate should want to work for the company. Even if they are not qualified and the recruiter is not going to pursue them further, they should be exited enough about the company to wish that another opportunity comes up that they are qualified for.

    I would say that the engagement processes starts even before that. If you have been successful is developing and implementing a positive employment brand, potential candidates should have a generally positive opinion about your company so that when a recruiter calls them, they are already interested in hearing about an opportunity to work for your company. They are already picturing what it would be like to work for your company, and how much better that could be than their current employer.

    This enthusiasm can be carried through the interview process and culminate with the first day of employment. And while it is important to understand the candidates/employees, what their goals and values are, etc., it is also during this pre-employment time that the candidate can learn about the company?s core values, corporate goals, etc. The more these goals and values are shared between the candidates and company the better the match will be and the better that employee will ?fit in? to the company and become a valued, long-term successful employee.

    David