Attracting the right people to your organization is done by being certain that the message you are telling job candidates is consistent with what they will find as an employee. An organization?s culture, a system of shared meaning held by employees that differentiates the organization from other organizations, is the first point in which there should be a match between the candidate and the employer.
The one thing that is imperative is to be certain that your recruitment brand reflects your culture. A recruitment brand succinctly identifies your employment value proposition; ?Who are you? What are your values? What do you have to offer employees? How will they be treated?? These are the questions that potential employees want to know. Does your employment brand provide answers to these questions?
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