Job board owners can expand existing revenue streams by harnessing the power of Job Aggregator, Spider and a fully functional Job Board, all in one.

Job aggregator + Job Board

New Job Aggregator software released by JobMount: search engine optimized & web2.0 integrated job aggregation platform spiders job listings via XML, RSS and by browsing career sites pages, and updates vacancies content on a job board.

Job aggregator allows job board owners to compile a substantial number of jobs in a short period of time and with minimal effort, thus helping achieve significant job seeker visits from search engines via SEO ...

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Job site marketer’s checklist of job seeker traffic generators and JobMount tips for improving on those:

1. Search engines: organic (via SEO)
Key source of free job seeker traffic delivering high application rates.

1. Concentrate on optimizing for Google (75% traffic) and peers will follow (Yahoo / Bing, AOL, etc)
2. Optimize for both popular and long tail keywords
3. Add more jobs from employer websites via job wrapping
4. Increase conversion by providing branded landing pages
5. Estimate potential traffic your job board can achieve via SEO

2. Search Engines: Pay Per Click
Advertise job board or specific openings on Google, Yahoo, etc.

1. Hitwise ...

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Job board owners are to embrace these key online sources of hires as per recent report published by  Crowe Horwath: SEO / SEM / aggregators (11%) and social media (4%). Major job boards accounted for 22%. Source.

JobMount vision for niche job board challenges & opportunities:

1. Job posting to aggregators

Despite high bounce rate, aggregators deliver substantial number of applications. As per research data Indeed alone accounted for 5% of hires at cost of $1,600 per hire in comparison with $8,500 per hire cost of major job boards. XML feeds for aggregators are to be easily configurable so wider range ...

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What are the challenges brought by major Google results change? SEO gets more personalized and emphasis shifts towards wider content coverage.

How would search results change for job board?
Both popular (i.e. medical jobs) and long tail (i.e. accountant jobs Houston ACCA) searches will shift towards websites matching other job seeker “properties” (i.e. location, functions, skills, job title, companies, etc.).

Personalization log example:
someone is actively searching for content & visiting websites related to pediatricians, Baltimore, Johns Hopkins

Search influence expected:
generic job search query like medical jobs or pediatrician jobs would bring career sites relevant to:
- search ...

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Job board owners can now upgrade their service offering to include two key payment models - client "pay per application" or "job seeker payment for subscriptions".

Pay Per Application
Your job board clients would only pay for their jobs' performance: application details viewing. Payment system can be setup so employers purchase "application credits" which are used when employer views applicants' resume submittals. Accompanied by job wrapping service this model will benefit job board Search Engine Optimization by increasing relevant content favored by Google and thus add to organic job seeker traffic.

Job seeker payment for subscription
Job board owners may offer ...

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Grab ads, news or any other info from your website and post to Twitter automatically via Post-To-Twitter.com web service.

I.e. automated job posting to Twitter:

Post-to-Twitter features:

• Posting to multiple Twitter accounts
  Advertise selected ads on location, category or brand-specific Twitter accounts.

• Spider only selected ads

  Twitter posting tool utilizes spider to download info from your website(s), cleans and maps the content.

• Specify time interval between posting sessions.

  All new adverts spidered from your website will be posted to Twitter within time interval specified (i.e. each hour).

• Flexible post template

  You can construct efficient Twitter advert ...

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JobMount presents new release of a monthly digest for job board owners, which cover areas of search engine optimization and marketing. It focused on latest news in search engine innovations and tips how to grasp them.

Summary (view full digest content):

1. Top 10 factors influencing your search engine ranking.
2. Optimal length of the Title tag.
3. How long should it take to rank well on Google?
4. How do I know if my website is penalized?
5. Google said that there is no such penalty for duplicating contents on one web-site.
6. How do SE distinguish pay links?
7. Google Webmaster Tools shows external links ...

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JobMount launches a monthly SEO digest for job board owners: job SEO trends, search engine marketing news, tips & advice.

Summary (view full digest content):

SEO News
1.New "canonical" tag solves the problem of having multiple URLs pointing to the same page.
2.Google has updated PR and Alexa updated its rank on the first of April.
3.Google differentiates underscores and hyphens.
4.Google Analytics API released .

Job Board SEO Tips
1.SEO Trends 2008-2009 .
2.Google Searchology 2009.
3.How long does it take to transfer PageRank to a new domain / URLs?
4.Subdomains vs. folders: Google's ...

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