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Michael Glenn is Glennlist. Nerd Herder, Geeky IT Recruiter, and Social Media Addict.

Starbucks Instant Coffee And Now Instant Recruiting follow this blog post

posted by on Oct. 1, 2009

 

Starbucks is selling instant coffee. I tried it yesterday. It was good. I know what you're thinking. Folders! Flavor crystals and all that asinine marketing, nope, just ain't there. But, I promise you this, it doesn't have that instant coffee taste. Give it a try

How about Instant Recruiting? That is a direction we are heading. Companies are looking to get rid of traditional Recruiters and have hiring managers, marketing and small team of junior Recruiters to mine social media websites.

Here is what you can expect. Hiring Managers are active in online social groups. They will feed contact information to a Recruiter or to HR. The Recruiter makes an offer and closes the job req. Instant Recruiting.

Do you see this working? Is this a solution your company has already deployed?

glennlist instant cofee michael glenn recruiter starbucks
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  • 1 point 50 days ago

    Michael:

    Your post put me into the thinking mode over the last 24 hours... seriously!  Here's what I think about the coffee issue:  coffee is coffee no matter how you package it.  It boils down to a matter of taste and experience.  Some may like a cheap quick thrill while others appreciate the alluring aroma of freshly ground coffee brewing first thing in the morning (it sets the mood for the day). 

    In regards to recruiting no matter how you package it, it is still recruiting but the question is what's important: putting transactional systems in place to assist in filling gaps or creating strategic workforce solutions that enable a company to have a competitive advantage in attracting top talent to help drive the business.  The last time I checked the hiring managers I've interacted with were very busy juggling the business which included being engaged in managing people, processes, operations, customers, sales and of course the Financials. 

    A sound workforce recruitment strategy is not "click and apply" but requires being engaged with communities on and offline, developing comprehensive messages that attract the right people, referral programs, creating interview and selections systems that optimize the opportunity to choose the most qualified... the list goes on.  The point is a company that's built on a culture that integrates a comprehensive recruitment strategy in which, everyone is engaged far outpaces those who do not.  Finally, I would argue that it's up to the HR/Workforce professionals to manage this process effectively.  If a hiring manager has assumed this role then perhaps they have opted into a new profession.

    In the end... you get what you pay for....

  • 1 point 50 days ago

    I haven't heard of this method (or of Starbucks instant coffee, but I'm a Mtn Dew gal) but I wonder if this would only work for the smallest of organizations. I don't think I would ever rely solely on social media to do my recruiting. And hiring managers typically don't want to spend their time doing recruiting, in my experience. I'd love to hear how others are using this type of methods. Successes? Challenges?