"Thanks for taking the time to talk" He started.
"I am really interested in learning more about your background and what exactly it is you do at HRMDirect."
As I paused for a moment to think about how I was going to respond it hit me that "this" was the new normal.
Before I had a chance to type my response he continued "Let me tell you a little more about us and what we are looking to do here...."
And there it was. The start to my 3rd meeting of the week that would take place entirely without speaking a word. I could say that it was abnormal, but honestly it isn't. I have meetings, discussions, partnership planning, sponsorship inquiries and everything in between entirely taking place in the world of social media - and I know I am not the only one.
In the world of recruiting, we can watch a webinar or read a blog posting or attend a training seminar on all the ways to use social media for marketing and branding, but while that is all well and good - I use it for business (and being social). I find it is a great tool to close deals (believe it or not!), take care of a lot of the awkward first phone discussion stuff - questions someone wants answered but are often too uncomfortable to come right out and ask when it is a "real" person responding, and building a since of who the other person is.
This past 2 weeks I had 3 meetings via Facebook chat, 5 via AOL IM, 2 via Twitter DM (try that in 140 character's) & 1 via Linked in. The results have been amazing and some of those progressed into phone conversations to dive more in depth, others didn't need to - it was enough with what we had talked about to know we wanted to move forward on something or not.
So, if you (and your company) isn't using social media for more than just recruiting, branding and pushing your latest whitepaper - I challenge you to ask yourself (and your team) Why?
Cross posted on hrtechnologyblog.com
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