With a pretty big birthday rearing its head on Saturday I (like others before me) am having a mid-mid life crisis and decided it was time to get in shape.  One of the things that is helping me do that is knocking Butterburgers out of my diet.  If you aren't from the midwest, you are likely clueless as to what I am talking about, but soon - you too - will have a Culver's near by pushing this yummy goodness of a butterburger towards you.  Don't get me wrong - I really don't eat fast food.  When I take my kids to McDonalds after they beg and beg I still go home and make myself a dinner or drive across town to Culvers...

Anyway, today a chance mention of Culvers Butterburgers passed through the twitosphere when talking with a person who had visited Wisconsin recently (now you understand the cheese curd thing). Within minutes this tweet came through my tweetdeck:

@sarahw79 Glad to hear our ButterBurgers and Cheese Curds can satisfy your discriminating tastes! :)

It was from none other than @culvers themselves!! Now, how does this relate to you?  If you are one of the many, many recruiters on twitter anyway - use a program like TweetDeck where you can set up searches and see everytime your company is mentioned - then simply do the same type of response back - build awareness of open position, create loyalty with future applicants, etc

It takes just a minute, but I know that if I ever need to break my diet/work out routine for some fast food - Culvers (because of great food & brand loyalty) is where I will be!