I saw another installment of the Old Navy talking manniquins today - only this time it came directly to my email as they wanted to introduce me to 'Athleta'.  I understand the value of branding and the role it plays in making you be seen as an employer of choice and all of the other catch phrases we read about. 

If you are trying too hard to make your brand stand out and be cool or trendy vs being who you are as an organization it could be totally backfiring on you.  

The old navy ads are obviously targeting someone other than me because I actually have found them sooooooo annoying that I can no longer go in to an Old Navy because I see the fake people and think back to the dumb commercials.   

So - long story short - if you have an employment brand or are in the process of building one, make sure it stays true to who you are, markets to your target audience & most importantly - isn't annoying.