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  • Do your legwork to score that job

    (This column was originally published in SNEWS, the most trusted outdoor and fitness industry news source since 1984. www.snewsnet.com)

    OK, you've secured an interview for a position that really interests you. How can you differentiate yourself from other qualified candidates under consideration?

    Research on your potential employer will help you stand out from the crowd. The more you know going into the interview, the more comfortable you'll feel and the more confidence you'll project. Knowledge is indeed power in the interview environment.

    To the hiring manager, your research is simultaneously a sign of respect and ...

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  • The money question

    The money question always comes up in job interviews. If you are a candidate looking at a new position, you can safely assume the person on the other side of the desk will ask some form of the money question. Your answer is difference between moving forward and being eliminated.

    In an interview, the employer has four basic questions in mind. However they dress them up, whatever creative spin they put on them, employers really want to know four things:
    1. Who are you?
    2. Why are you here?
    3. What can you do for me?
    4. How much will ...

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  • Ten trade show attendee rules

    I attend two or more trade shows per year. Most of the work (business development, recruiting and client service) is accomplished on the telephone, of course. But there's nothing like getting out there and meeting people in person. Both candidates and clients.

    You can see what's happening in the market and people can meet you. There's a wonderful, energized information exchange during the compressed time of a trade show.

    Because of my concentration on companies making sports and recreation equipment, I attend Outdoor Retailer and the bicycle industry show annualy. Frequently attend the International Health and Racquet ...

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  • How to turn off a candidate AND lose business

    A business friend called last week to share an interview horror story. He has managed a $50 million business unit for a major brand and is very highly regarded.

    His story was funny and sad at the same time. He was absolutely turned off by the interviewer, the president of the company; was extremely glad not to get the job or even get invited back for a second meeting; and he will probably never buy that company's products because of the downright discourtesy and rudeness of the president.

    NOTE: Identities and product categories have been obfuscated to avoid harmful ...

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