As I spent the weekend in fairy world with my niece..sorry Disney World I picked up the Wall Street Journal to see two stories about Yahoo. One was about the company not having any focus and being spread to thin (thus the name of the internal - the peanut butter manifesto) and the second story was about Hot Job partnering with 150 newspapers to distribute job ads.

Is their no innovation left in these companies? Aren?t we moving away from newspaper readership as it descends and is documented time and time again? As these sites are losing market share, market dollars and are struggling with new Web 2.0 tools like our Push Posting 2.0 they are trying to stay in the game however newspapers, mass marketing and a mass audience are not the way to go. The way to go is a targeted granular approach and utilizing tools to reach passive job seekers. Last count their were 40,000 job boards for active candidates, however companies and recruitment advertising pay for performance like ours will only grow and prosper.

We aren?t a fit for everyone as the HR generalist and the people that don?t study the market, bonuses aren?t attached to budget and just don?t get it will continue to poor countless dollars into these media giants to produce clearinghouses of under qualified, mismatched candidates. As companies continue to grow merge and become more global the one thing that will continue to stand out will be their people.

More and more companies and recruitment agencies will continue to gravitate to a pay for performance model and or methodology and these are the companies that will win out, because the company with the best talent wins.

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