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Expert sourcing strategy from http://aces.arbita.net/shally/

What recruiters need to know about SEO follow this blog post

posted by on Nov. 19, 2009

 

For some in recruiting, Search Engine Optimization (SEO) is just another acronym in this already jargon-laden industry. However, SEO is a proven recruitment marketing tactic that has been around for years and should be incorporated into a company's recruiting strategy to increase applicant traffic to the corporate career site.  

Each month about 775 million searches are conducted on Google, about 226 million of them job related. That means that just under a third of the questions being asked on Google are related to job search. Is your recruitment brand being well represented?

Nicole Bodem, Arbita's Director of Search Engine Strategy, recently completed and released a very insightful and illuminating white paper about Search Engine Optimization for recruitment. 

In the white paper she discusses:

  • Five key elements to SEO success: What are the only five principles you need to know about SEO?  
  • Pros and cons of SEO: How SEO can be a very cost effective marketing method, even though it's not a panacea.  
  • Myths and realities of SEO: Can a service provider guarantee a first-page ranking?
  • Five questions to ask a potential SEO vendor: Separate the contenders from the pretenders with these questions.

Pick up your free copy and take the mystery out of SEO: http://bit.ly/4dt0wD

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3 comments

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  • 1 point 2 months ago

    That's a very interesting stat about a third of Google searches being job-related - where did you get the stat?  How was 'related to jobs' defined?

     

  • 1 point 2 months ago

    Sarah, I was being ultra conservative. Its actually WAY more than that even just on Google alone. The adwords tool (look here: https://adwords.google.com/select/KeywordToolExternal) tells me there is a "Global Monthly Search Volume" of 226 million searches including the word "jobs" - as in people searching google for "nurse jobs" or "airline jobs" or "construction jobs" etc.

    If you added words like Employment (45.5M), Careers  (20M), positions (4m), opportunities (3.5M), and vacancies (3.5M) for example, then the volume is actually closer to 300 million or 40%

  • 1 point 2 months ago

    Oh I wasn't doubting you - I just didn't want to start quoting numbers like that without knowing what I was talking about.

    (And I know I need to bite the bullet and take a day to get more familiar with Google Adwords and similar sources of data.  I often wish I was one of those people - like Richard Branson - who could subsist on 4 hours of sleep, because I could definitely use the extra 4 hours a day just to learn new stuff.)

    I wonder too what the Canadian picture looks like - time was, you could just take 1/10th of the US stats and generalize, but now that our economies are in different places it's not always reliable.