So where can we easily find great talent, now or in the future? Blogs. One year ago, leading ad agency Universal McCann published a report that indicated 184 million blogs worldwide were created, with 346 million people collectively reading billions of blogposts globally. Last year, traffic on blogs totalled 77.7 million unique US visitors, vs. 41 million to Facebook and 75 million to MySpace, according to comScore MediaMetrix. All these numbers continue to rise, turbocharged by blog capability being built into the hundreds of millions of accounts on all the social networking sites.
Those online diaries aren't just personal, they're professional, because bloggers reveal what they do on their blogs. There is no demographic slant: Candidates and prospects of all ages, genders, races and professional interests write blogs, and their readers are linked via their comments. If you know how to search them efficiently, you can not only find experts in any topic area, but you can quickly find their colleagues and other experts they respect.
Not only that, you also get early news on hot products, companies and tools they recommend and/or are working on, plus industry news on companies and sectors in trouble. More than rumors, this is insider information because these are the people in the know. Staffing firms find this useful for new business lead generation as well. Talk about competitive intelligence for recruiting!
You don't even need to know how to blog to take full advantage of this.
If this is something you'd like to learn how to tap, register now for a jam-packed, 90-minute webinar dedicated to blog search that my fellow Master Cybersleuth, Glenn Gutmacher, and I are presenting next Wednesday, March 25 at 1pm EDT
Though intuitive once explained, these breakthrough search techniques are surprisingly little-known. Much of it we have innovated after repeated testing for best results. For example, run this on Google (substitute your target niche for medical device):
received|won.*.deal|contract "our team" "medical device" 2009 -"won't deal"
Multimedia search tools can be a great source to find relevant audio and video podcasts. People drop the names of similarly-skilled colleages, product teams, or other insider information in these interviews thus providing you with even more hints to reveal your search targets.
Best of all, you can easily set up search engines RSS feeds, alerts, and other tools to deliver fresh results directly to you so you don't even have to manually perform the searches every day. How's THAT for free and easy?
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