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LinkedIn now limits you to 30,000 direct connections follow this blog post

Last week I reached 30,000 connections and found out that LinkedIn users are now limited to having no more than 30,000 first degree connections. I found this out because now when I try to accept an invitation I am told by the system that I cannot because I have exceeded the limit, and so I would have to remove connections in order to add them.

So for those of you that are approaching or would like to approach a network of that size, you may want to be far more careful in accepting invites from now on because once you reach that limit you will be unable to make any additional first degree connections even if you are the one receiving and not sending the invitation.

There are great points on both sides of the argument of having a high quality network versus a large connection quantity, but today I write about neither. I believe that individuals should have the freedom to utilize their profile however they see best fit their online networking strategy. Suffice it to say that some people wish to have large numbers of first degree connections even if a majority of those are barely even acquaintances, and others prefer only to connect with people they already know.

Passing no judgment on where anyone decides to place themselves along that spectrum, this new limitation is significant and should be openly discussed. Certainly LinkedIn�??s management has made this decision after carefully calculating that a network without boundaries would make it such that geometric growth would significantly impair the user experience for the majority, to the detriment of all.

I assume that is why such a limitation is in place, therefore people who seek large networks must employ a different tactic other than pure growth of first degree connections.

After contacting LinkedIn Management about my concerns regarding being �??limited�?? in my first degree, they confirmed that this indeed was a newly effective limitation, and I was offered the alternative of utilizing my Group as a connectivity conduit.

And you know what? That makes quite a bit of sense! Particularly after I just finished evangelizing on my other blog about �??Top 10 Reasons Why Recruiters Need Their Own LinkedIn Group�?? 

So here�??s my suggestion to you
Learn from my experience and use your own group to grown your network instead of inviting or accepting first degree connections. As a matter of fact, I even changed my profile to state that I no longer accept invites �?? it now states:

IMPORTANT PLEASE READ: Due to LinkedIn's limit of 30k first degree connections I am unable to accept new connections at this time. However I can share my network with you via the CyberSleuths Group so please join: https://www.linkedin.com/e/gis/742/47ED820E8D6B/

I even added that in my contact settings. Under Account Settings in LinkedIn I also opted in to receive individual emails when someone invites me to connect so I can have an automatic reply to stating the above as well.

Beyond the benefits I listed in my other post, there are a few advantages in having people connect to your group instead of connecting to you directly:

  1. There is no limit, therefore you won�??t run into the same situation I ran into with topping out at 30k
  2. You still get to enjoy the benefits of being connected with those people even if they are not in your 1st degree
  3. Once they join your group you then have their email address, so you can communicate with them either via the group or externally as well
  4. If you are connected to someone via a group you can send them InMail at no cost
  5. The network of members in your group is searchable
  6. Your group can be found in the Group Directory and when people search for your group�??s topic
  7. You can �??Share�?? your group - instead of sending out direct invitations to connect with you personally you can invite people to join your group. If the invitation is rejected there�??s no negative consequence like there is when someone clicks �??I don�??t know�?? on you.

OK so that is my position on this new limit, but I�??d also like to hear from others about how the feel, particularly anyone who is or will be directly affected by this.

14 comments

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  • 1 point 8 months ago

    Giving Shally and Marc the benefit of the doubt, perhaps certain groups were grandfathered? I just discovered that the Linked:HR group on LinkedIn has 99,855 members (http://www.linkedin.com/groups?gid=3761) and the Executive Suite group has 105,500 members (http://www.linkedin.com/groups?gid=1426). But I believe there are dozens of groups with >20,000 members.

  • 1 point 9 months ago

    I just joined the TopLinked Group on LinkedIn (http://www.linkedin.com/groups?viewMembers=&gid=42031&sik=1235509361272) and its member count is showing well over 33,000. Since this group was started and is run by people unaffiliated with LinkedIn, it would seem a 20,000-person max is incorrect.

  • 1 point 9 months ago

    By my own estimates, I can/could reach about 90% of active Linkedin users (wit those with 30+ connections)

    See it here, in December 2008's CIO article: http://www.cio.com/article/print/470122

    Because of such power, Linkedin's management got worried. Thus, the second CIO article in January 2009.

    - Steven Burda http://burda.businesscard2.com

  • 1 point 9 months ago

    How many people can you reach on LI with those 30K first level connections?

    BTW, my total reach is all over the place. It was 20M last week and suddenly dropped to 15M. It seems that network stats on LI are estimates at best.

  • 1 point 9 months ago

    To: Jason Gorham

    This http://www.cio.com/article/print/477224 was because of this: http://www.cio.com/article/print/470122

    Changes: http://linkedin.pbwiki.com/Why http://linkedin.pbwiki.com/LinkedInSurprises http://tech.groups.yahoo.com/group/MyVirtualPowerForum/message/45230

  • 1 point 9 months ago

    Linkedin has been making a lot of changes recently to increase their revenue. They are pushing a lot of people to purchase upgrades...some other changes are the number of profiles you can search/view daily. I don't think we have seen the last of changes from them. It's much easier to use open web searching to find people instead of searching through connections.

  • 1 point 9 months ago

    I checked and what Marc said is true - the free groups anyone can create instantly do have a membership limit as well, and in fact its even lower than 20k as March suggests, though I was not given an exact number.

    That said - I think its still logical and viable to have a couple of groups, one in each specific area of focus. This makes even more sense if you have microsites or other strategies around developing talent pipelines where the specialization of groups is required.

  • 1 point 9 months ago

    Vincent -

    That was not said by me, but someone at Top 50: http://www.toplinked.com/top50.html

    I'd like to stay at Linkedin -- but if there are more and more restrictions coming -- why bother? As I said, 30,000 today - 10,000 next month - 500 next year? What about messages to group members? Unlimited now, then 10 a day unless you pay Linkedin?

    It's coming.

    I don't have to tell you. You had your own share of experiences -- the problem Linkedin has with Super-Connectors (we're not your average LIONs) is not that we're spamming or violation any terms - but that we're eating into Linkedin's {potential/future} revenue stream. I mentioned that back in 2008 CIO article: http://www.cio.com/article/print/470122

    Feel free to keep this discussion going, - Steven Burda http://tinyurl.com/LinkedinBio

  • 1 point 9 months ago

    @Steve While going elsewhere en-masse seems like a good idea, my question about that strategy is this: "Where?"

    Where could the Top 30 Linkedin users go to where they'd have assurances of no limits - AND - be able to accomplish what they can accomplish using Linkedin? Would you recommend Facebook? MySpace? Twitter? FriendFeed? Plaxo? Ning? Where?

    @Marc, In that I haven't been paying as much attention to Linkedin as I had in former years, I wasn't aware that there was a 20K limit on group size. Considering that individuals can have 30K direct contacts, something appears wrong with Linkedin's reasoning in limiting group size to 20K - especially considering group sizes on Facebook can reach 1 Million plus. Heck, even Yahoo Groups has as least one group with 500,000 members.

    Thanks, and Keep STRONG, Everyone!! Vincent

  • 1 point 9 months ago

    �?? I have pending invite from a friend I know in real life: http://tinyurl.com/FromFriend

    �?? My Current Colleague pending invite: http://tinyurl.com/FromColleague

    �?? My Past Colleague pending invite: http://tinyurl.com/FromPastColleague

    �?? My Neighbor pending invite: http://tinyurl.com/FromNeighbor

    �?? My professional group partner, pending invite: http://tinyurl.com/FromProfessionalGroup

    �?? My own dad who finally joined Linkedin - pending invite: http://tinyurl.com/FromDad

  • 1 point 9 months ago

    Check out what Steve and a few others have to say in this CIO Magazine Article! http://www.cio.com/article/print/477224

  • 1 point 9 months ago

    Shally,

    Open discussion is great. Unfortunately LinkedIn never participates.

    I recommend this approach as well but it won't work for large groups. There is a limit of 20K members, even less than the 30K direct connections. If you already have a large group you have to break it down into multiple groups to avoid the limit.

    Marc Freedman http://DallasBlue.com

  • 1 point 9 months ago

    Yea... This may be the downfall of Linkedin: 30,000 today - 10,000 next month - 500 next year?

    =======

    As someone wise recently said:

    "My view was that LinkedIn was the superior networking site. They periodically did things that I considered pretty dumb and lacked an awareness of customer service. But I assumed that they would eventually mature as a business and behave in more reasonable ways.

    But this most recent capping of connections makes me revisit why I use LinkedIn and my belief about whether they will ever be what I hoped they would become.

    The classic economic behavior when a supplier does not provide the desired service is the consumer goes elsewhere. So, are you going elsewhere to establish and build your network? Or are you hanging out with LinkedIn hoping they are going to make amends?

    I'm for going elsewhere and if we moved en-masse it would help each of us and the people we help each day through our connections. It would also send a stronger message to LinkedIn management. Heck, it would even make a great article, something like top 30 LinkedIn users resign membership on same day moving their helpful ways to site such - and-such. Great PR for the site we move to as well.

    Given the economic melt down LinkedIn is fundamentally taking actions that further hurt individuals rather than helping individuals make connections, to get back into the work force, to make money, and spend money, all things all of us need to make this economy move again. So, why should we help LinkedIn by continuing to be a part of it?

    Each of us should be held up as partly responsible for LinkedIn's success instead we are treated as if we have leprosy. I'd love to hear why you aren't moving if you aren't, and if you are moving, where are you going to?"

    ======

    - Steven Burda http://burda.businesscard2.com http://www.cio.com/article/print/470122 http://www.cio.com/article/print/477224

  • 1 point 9 months ago

    Shally, You've reasoned quite well about Linkedin's 30,000 limit - and that without taking sides and without getting bogged down in the old quality versus quantity argument...Kudos for a GREAT post!!

    Thanks, and Keep STRONG, Shally!! Vincent Wright MyLinkingPowerForum.com (Ning) MyVirtualPowerForum.com (Yahoo) MyLinkedinPowerForum.net (Facebook)