Generation Y is the first generation to be "plugged in" since birth.  Most were raised with a laptop, cell phone and an i-pod as natural extensions of their beings. It is quite common for the majority of Gen Y's to watch television (as they flip channels), listen to music, send text messages and work online all at the same time.  This lifestyle has contributed to their ability to multitask and to a predisposition to distraction.   To many more seasoned leaders (Traditionalists, Baby Boomers and Generation X), this is creating a need for constant stimulation and a thirst for change with many Gen Y's in our workforce.

One company that is addressing this challenge head on is Intuit.  The Intuit Rotational Development Program (RDP) is a leadership and career rotational program which exposes young hires to a variety of jobs over a three year period. 

I believe that this is one of the best and easiest ways to promote your company to young talent, because the need for variety and stimulation are built into the job.  Not only will you get the most out of your young talent, these types of programs can help feed workers into future leadership positions for your company. 

Generation Y will be the first to tell you that they really don't know what they want to do in their early 20s and being tied down to one job feels like being put into a straight jacket. They want a glimpse of everything their companies have to offer, and they want to know how their work connects to the bigger vision for your company.

So, check out what Intuit is up to here.  You might just find a fresh tool to add to your recruiting toolkit.