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Attracting the New Workforce

What America's Top Companies Are Doing to Attract and Retain the Gen Y Careerist


  • Jones Soda Provides Quirky Insight Into How to Attract Gen Y

    by on May 7, 2008

    I have a theory.  If you can learn how to market to Generation Y, you can use those very same tactics to get Generation Y to work for your company.

    One company that knows a thing or two about this is Jones Soda.  A hot company with the Gen Y crowd, Jones Soda appeals to the young consumer by being outrageous and quite quirky, offering  soda flavors like blue bubble gum and turkey and gravy  at Christmas.  There is one thing to know?Gen Y loves something quirky.   So, Jones is playing into that along with Gen Y?s desire ...

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  • Living, Learning and Earning with Disney

    by on May 1, 2008

    Disney is getting at the heart of what Gen Y wants in an employer with their college recruiting program, promoting ?living, earning and learning? with Disney. 

     

    The modern day internship program focuses on recruiting college students for internship programs which in turn offer college credit.  The program is being offered in over _____  schools around the country and is becoming quite successful in building a loyal group of future careerists for the company.

     

    The company markets based on a list of benefits that speaks to the heart of Gen Y:

    • Building transferable skills (relationship building, problem solving and communication)
    • Networking ...

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  • Shipping Business Embraces the Entrepreneurial Spirit of Gen Y

    by on April 23, 2008

    One of the hottest young businesses right now is a little (but big) company in Boston, MA known as CollegeBoxes.com.  Founded in 2004 by Scott Neuberger and Josh Kowitt (both are in their mid-twenties), the company offers college shipping and storage services to over 48 colleges around the United States and posted $2 million in revenues in the past year.

     

    Kowitt and Neuberger are both examples of Gen Yers who have been inspired by an entrepreneurial spirit.  Because they know that most Gen Ys share this same entrepreneurial spirit, they decided that grooming future free agents was the approach ...

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  • IBM Stops Talking and Starts Acting

    by on April 14, 2008
    I am a huge golf fan (I am lousy at the game, but my son, Jack, will be playing for the University of North Carolina in Fall of 08, so watch the game...I don't necessarily play, and when I play, I spend a lot of time wet and hunting in the pine straw), so I spent the week-end watching the Masters.  I was quite happy to see two Gen Y?s at the top of the leaderboard yesterday and of course, the magnificent day ended with a Gen Y, Trevor Immelman born in December of 1979 slip on ...

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  • Obama Reveals the Secret to Attracting the Net Generation

    by on April 8, 2008

     This is a blog about attracting the new workforce, so this journal would not be complete without talking about Senator Barack Obama.

     

    The  latest issue of Fast Company trumpets the man who has become well known for having Gen Y groupies.  The cover reads The Brand Called Obama and shows us a photo of a young presidential candidate who is striking a thoughtful, confident pose.  He is certainly rock star quality, and this was evident in the college tour interview with Chris Matthews last week.  College students were screaming at the top of their lungs, grabbing for him...trying to ...

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  • Intuit's Job Rotational Development Program Keeps Things Interesting for Millennials

    by on April 7, 2008

    Generation Y is the first generation to be "plugged in" since birth.  Most were raised with a laptop, cell phone and an i-pod as natural extensions of their beings. It is quite common for the majority of Gen Y's to watch television (as they flip channels), listen to music, send text messages and work online all at the same time.  This lifestyle has contributed to their ability to multitask and to a predisposition to distraction.   To many more seasoned leaders (Traditionalists, Baby Boomers and Generation X), this is creating a need for constant stimulation and a thirst for ...

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  • Ga Ga Over Google

    by on April 4, 2008

    You don't have to look very far today to discover why Google is attracting the Gen Y worker in droves.  The superstar company has been trumpeted by the Great Places to Work Institute, Fortune Magazine and Fast Company for being innovative, smart and doing things the way they need to be done to get young talent in the door.

    My daughter Ann (who is a sophomore at Duke University) and I were talking about Google recently, and she informed me that for a young Dukie, working for Google is one of the highest accomplishments a graduate can achieve.  When ...

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